This is a five-part campaign I put together for a fictional Internet club for kids to learn about money.

The different elements of the campaign are:

• Blog Post
• Online Pay-Per-Click Ad
• Landing Page
• Email Follow-Up
• Sales Page/Letter

The idea is, someone reads a blog post on how to teach a kid about money and decides they want some help teaching the subject to their child 10+ years old.

Or they do an Internet search for “what’s the best way to teach my kid about money?” The search results page lists the websites that answers the question, but before the searcher gets to the organic results, paid ads come up in response to the query.

The landing page is where the searcher will learn more about the club by ordering the free guide.

The email follow-up reinforces the importance of their decision to get the free guide and leads them to the next step … signing up for the club.

The sales page sells the club.

Click on each element to see that writing sample.