Dear Business Owner,

Because I appreciate your visit to my website, and because I value time … yours and mine … please allow me to state the obvious.

You’re here because you want to increase your bottom line.

I’m here because I write copy, and my guess is, that’s exactly what you need.

You want more business and you’re looking for a way to do that.

I want to be the copywriter who makes you smile at the end of the month because your bank deposits have increased.

Your instincts are right.

Good copywriting will increase awareness of who you are and what you do.

It will bring new customers through your door and bring back customers you haven’t seen in a while.

Persuasive copywriting will convince the reader that what you offer is what they need.

There are two main categories of copywriting services … direct response sales copy and content marketing copy.

Direct response sales copy includes sales letters, online ads (think Google search results), landing pages, email funnels, websites, and video scripts.

Content marketing copy products are newsletters, blog posts, case studies, white papers, reports or e-books, video scripts, and social media posts.

The former is designed to get your prospective customer to react and make a move right now.

The latter builds knowledge, increases confidence, and establishes you as the professional they need to know.

Both will do the same thing … get you a new (or returning) customer.

Copywriting is a major part of everything you do online.

It begins with your website, followed by your blog.

• Nearly ninety percent of B2C (Business to Consumer) marketers use an organization’s website to distribute content and almost 70 percent do it through their blog. (Source: Colorlib)
• Ninety-one percent of B2B (Business to Business) marketers reported that their companies blog or use other forms of content marketing. (GrowthBadger)
• Sixty-nine percent of businesses plan to increase their content marketing budgets in 2023. (Google)

Let me repeat that last one … over two-thirds of people in business – that includes your business – are planning to spend more money this year than ever before to put out more information about their business and how they treat their customers … they’ll do that with blog posts, newsletters, and posts on Facebook.

Do you think that many businesses would spend that kind of money if it didn’t matter? Seriously?

• Nearly three-quarters (71%) of content marketers say content marketing has become more important to their organization in the last year, according to Content Marketing Institute research.

So, it’s pretty important.

My question to you is, “What’s your plan to keep up with your competition?”

Do you have a copywriter?

If not, consider this my application for the job.

I’m trained in everything we’ve talked about.

I’ve been writing copy for years.

Now I’m writing for clients.

I’ll write content for your website, blogs, newsletters, and social media.

I’ll work with you to get your story in front of prospective customers and clients.

We’ll put out a newsletter that will improve your customer retention.

So much so that you’ll be top-of-mind with everybody you do business with.

When your customers hear about someone who could use your help, the next words out of their mouths will be your name.

And you know the best customers are the ones who’ve been referred to you by their friends. They’ve already endorsed you.

I just need to know about your business and how I can help you.

Let’s talk.

Include your name and email address on the Contact form and I’ll get in touch with you.

All the best,

Jim

James Rash Marketing

Freelance Copywriter, Real Estate Specialist

P.S. I wouldn’t wait another day to get started. We haven’t even talked about putting together an email campaign. Did you know that 91.8% of Internet users have an email account (Statista), and that email marketing has the highest ROI of any digital marketing channel … $36 for every dollar spent? (Litmus) If you just did email marketing, what would that do for you? Let me know what you want to do, but don’t wait. Fill out the form on the Contact page.